Website Marketing ~ Through Search Engine Optimization
The
first and foremost point of adding an Internet presence
to your business profile is to grow your image and enhance
the relationship you have with your existing customer
base. That means... market your website as if it were
a branch office! Let the people you do business with know
that you have "expanded" for their benefit.
If
they already know you, what's the point? Convenience!
Improved Communication! Plus, your marketing
arm just
got longer.
Okay... the next question may be “So, do I just sit back
and
watch
for results?” You have to plan
in order to get results.
1st
~ you let ShopCRC build you a search engine
friendly website.
2nd ~ you let
ShopCRC provide a "submission service" (kind
of like a
news release) for your site. There are over 100,000
search engines out
there in the World Wide Web. Some are worthwhile and
others not.
Submission to the wrong search engines can cause you
to be blocked
by others... over-submitting can create negative results,
and
under-submission can cause no
results.
Search Engine
Submission Service
ShopCRC
will provide monthly submission to Search Engines, selectively
chosen
for best results and strongest positioning. Reports are
provided monthly on keyword-standing
and a quarterly review of the results are analyzed with
recommendations for modifications, if any.
Without
submission, Search Engines will eventually
find your website. It may take six weeks or six
months. They may index your site under some of the
optimization keys found within your site and miss
others. A submission service, such as ours, helps
direct the Search Engines to your site sooner and
on a more regular basis, for the right reasons.
Build
it and they will come may have worked for Kevin Kostner
in "Field of Dreams" but that was a movie and
this is reality. How about an older adage, "Build
a better mouse trap and the world will beat a path to
your door." Not without advertising. Advertising
and prospecting are primarily the same thing. With either,
you
send out your message to as many people as you can in
hopes of driving them towards your business. With websites
we call that getting hits. It's that old numbers game
again.
How
do you get more hits? The least expensive and
most effective form of advertising for your website is
through search engine submission. A query on a crawler
based search engine often turns up thousands or even millions
of matching web pages. Normally only the 30 most relevant
matches will be displayed on the first three pages. Most
users will find a result they like within those first
few pages and not search any further. Naturally anyone
who has a web site wants to be within those top results.
ShopCRC
can help with website optimization and submission.
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